Home > IP Solutions > Brand Protection Mid adult handsome man working at home using laptop, while his daughter doing her homework in background in living room Safeguard Your Brand Across the Modern Digital Universe With Brand Protection Go on the offense against global, systemic IP infringement using LexisNexis® Brand Protection. Connect With Our Brand Protection Experts Make your brand resilient with modern brand protection solutions To alleviate growing mistrust in the digital marketplace and to match the effort and sophistication of modern brand abusers, LexisNexis Brand Protection powered by Tracer (formerly known as Appdetex) uses advanced machine learning to link visible and non-visible digital markers, uncovering entire abuse networks and accelerating the review, triage and prioritization of brand abuse. watch the video Abstract background of wires and glowing particles Uncover systemic brand abuse with automated investigation technology Our patent-pending, fully automated, digital and physical investigation technology, Tracer Platform™, helps brand owners easily identify and investigate high-value targets, no matter where and how they are operating. See the Fact Sheet How Vulnerable Are You? Determine your level of brand protection—or where you may be unknowingly exposed—with our Ultimate Brand Protection Checklist. Get it now Streamline the monitoring and removal of digital brand abuse Marketplaces Detect and take down IP infringements, product image misuse, counterfeits, and gray market goods across hundreds of global online marketplaces such as Amazon®, Taobao, Lazada and many more. Domains & Websites Find brand abuse and a host of other illicit activities with thorough domain and website content analysis spanning gTLD, ngTLD, ccTLDs, zone files, DNS, and WHOIS. Mobile Apps Find and remove trademark abuse and other nefarious activity in rogue mobile apps, including leading and third-party mobile app stores such as Apple App Store, Google® Play, APKPure and many more. Social Media Detect fraud, unauthorized social commerce, promotion of counterfeit goods, identity theft, employment scams and more across multiple social media sites such as Facebook®, Instagram®, Twitter® and more. Search Engines Uncover trademark abuse and misuse within paid ads with technology that scans popular search engines such as Google®, Bing®, and YAHOO!®. Mid adult handsome man working at home using laptop, while his daughter doing her homework in background in living room Get brand protection across Web 2.0 and Web 3.0 Our comprehensive solutions protect your brand across Web 2.0 and Web 3.0, including automated and systematic harvesting and monitoring of Web 3.0-related sites: NFT marketplaces (OpenSea®, Nifty Gateway®, Super Gateway, Rarible®, etc). Traditional marketplaces (StockX®) User-generated content (UGC) sites (Reddit®, Digg®, Tumblr®, Quora®, etc.) Web 3.0/decentralized domain registrations 2.3 T The estimated value of counterfeit and pirated goods by 2022 191 % Increase in rogue mobile app attacks in the last year 2.2B Number of fake accounts removed from leading social media platform in a span of three months Brand protection: A smarter way to stop infringement Smiling businesswoman shaking hands with client before meeting Identify and investigate high-value targets Uncover global, cross-channel brand abuse with patent-pending, fully automated, digital and physical investigation technology, Tracer. A lawyer or a judge advisor works in the legal concept office. Accelerate review and prioritization of enforcement efforts Detect digital images such as logos, products, UPC codes and more using our advanced machine learning capabilities. Two clinical doctors talking about a patient in the hospital. Execute test buys of physical goods Determine the authenticity of a good or service with undercover purchase and analysis. Get brand protection expertise across industries LexisNexis Brand Protection can apply our expertise and Tracer technology to help you solve your brand protection issues. Crypto Cryptocurrency NFTs Digital wallets DeFi solution Any other blockchain-based offering Technology Hardware and software providers Digital media E-commerce providers Finance Fintech companies Multinational banks Investment management firms Gaming Mobile VR/AR Console PC Cloud gaming Consumer Products Luxury brands Cosmetics Pharmaceuticals Connect with our Brand Protection experts Find out where your brand is vulnerable across the entire digital universe and see the Tracer technology in action. Brand Protection Resources Phishing, mobile phone hacker or cyber scam concept. Password and login pass code in smartphone. Online security threat and fraud. Female scammer with cellphone and laptop. Bank account security. Brand Protection Q&A: OTOTO Design OTOTO Design, a brand known for creating artistic and functional home goods, goes on the offense against counterfeiters and arms itself with detection technology that can handle the complexity of modern brand abusers. Learn more Computer security concept Tools to Protect Your Brand How protected is your brand in 2022? Join our webinar with the European Union Intellectual Property Office as we discuss tips to protect your brand from counterfeit and illegal products. Watch the Webinar Recording security code of a strongbox What Makes a Brand Resilient? As fraud proliferates brands must practice diligence in protecting their intellectual property. Learn what makes a brand resilient. Learn more Multi-ethnic group of business persons making high-five Defending Brands—New Realities, New Partnerships As technologies innovate, so do bad actors on the web who conspire to harm your brand through piracy, intellectual property infringement, and product counterfeits. Learn more More Recommended Solutions IP Analytics Become a more effective IP manager with LexisNexis® PatentSight®. Identify worldwide relevant patents and technology trends, assess the competitive landscape, and find partners and licensing opportunities by getting insights into worldwide patent portfolios. Learn More Mixed Race businesswoman working at computer Patent Search LexisNexis TotalPatent One® combines high-performance technology with the world’s deepest archives and the highest number of authorities to make your patent search effective and drive confident business outcomes. Learn More Auction or law gavel on a computer keyboard. Law legal technology concept. judge gavel on computer on desk of lawyer. Prosecution Analytics Bring predictability and productivity to your patent prosecution process with LexisNexis® PatentAdvisor®. Use advanced examiner analytics to implement the best possible prosecution strategy, saving time and money. Learn More
