Safeguard Your Brand Across the Modern Digital Universe With Brand Protection
Go on the offense against global, systemic IP infringement using LexisNexis® Brand Protection.
Make your brand resilient with modern brand protection solutions
To alleviate growing mistrust in the digital marketplace and to match the effort and sophistication of modern brand abusers, LexisNexis Brand Protection powered by Tracer (formerly known as Appdetex) uses advanced machine learning to link visible and non-visible digital markers, uncovering entire abuse networks and accelerating the review, triage and prioritization of brand abuse.
Uncover systemic brand abuse with automated investigation technology
Our patent-pending, fully automated, digital and physical investigation technology, Tracer Platform™, helps brand owners easily identify and investigate high-value targets, no matter where and how they are operating.
How Vulnerable Are You?
Determine your level of brand protection—or where you may be unknowingly exposed—with our Ultimate Brand Protection Checklist.
Streamline the monitoring and removal of digital brand abuse
Marketplaces
Detect and take down IP infringements, product image misuse, counterfeits, and gray market goods across hundreds of global online marketplaces such as Amazon®, Taobao, Lazada and many more.
Domains & Websites
Find brand abuse and a host of other illicit activities with thorough domain and website content analysis spanning gTLD, ngTLD, ccTLDs, zone files, DNS, and WHOIS.
Mobile Apps
Find and remove trademark abuse and other nefarious activity in rogue mobile apps, including leading and third-party mobile app stores such as Apple App Store, Google® Play, APKPure and many more.
Social Media
Detect fraud, unauthorized social commerce, promotion of counterfeit goods, identity theft, employment scams and more across multiple social media sites such as Facebook®, Instagram®, Twitter® and more.
Search Engines
Uncover trademark abuse and misuse within paid ads with technology that scans popular search engines such as Google®, Bing®, and YAHOO!®.
Get brand protection across Web 2.0 and Web 3.0
Our comprehensive solutions protect your brand across Web 2.0 and Web 3.0, including automated and systematic harvesting and monitoring of Web 3.0-related sites:
- NFT marketplaces (OpenSea®, Nifty Gateway®, Super Gateway, Rarible®, etc).
- Traditional marketplaces (StockX®)
- User-generated content (UGC) sites (Reddit®, Digg®, Tumblr®, Quora®, etc.)
- Web 3.0/decentralized domain registrations
2.3
T
The estimated value of counterfeit and pirated goods by 2022
191
%
Increase in rogue mobile app attacks in the last year
2.2B
Number of fake accounts removed from leading social media platform in a span of three months
Brand protection: A smarter way to stop infringement
Identify and investigate high-value targets
Uncover global, cross-channel brand abuse with patent-pending, fully automated, digital and physical investigation technology, Tracer.
Accelerate review and prioritization of enforcement efforts
Detect digital images such as logos, products, UPC codes and more using our advanced machine learning capabilities.
Execute test buys of physical goods
Determine the authenticity of a good or service with undercover purchase and analysis.
Get brand protection expertise across industries
LexisNexis Brand Protection can apply our expertise and Tracer technology to help you solve your brand protection issues.
Crypto
- Cryptocurrency
- NFTs
- Digital wallets
- DeFi solution
- Any other blockchain-based offering
Technology
- Hardware and software providers
- Digital media
- E-commerce providers
Finance
- Fintech companies
- Multinational banks
- Investment management firms
Gaming
- Mobile
- VR/AR
- Console
- PC
- Cloud gaming
Consumer Products
- Luxury brands
- Cosmetics
- Pharmaceuticals
Connect with our Brand Protection experts
Find out where your brand is vulnerable across the entire digital universe and see the Tracer technology in action.
Brand Protection Resources
Brand Protection Q&A: OTOTO Design
OTOTO Design, a brand known for creating artistic and functional home goods, goes on the offense against counterfeiters and arms itself with detection technology that can handle the complexity of modern brand abusers.
Tools to Protect Your Brand
How protected is your brand in 2022? Join our webinar with the European Union Intellectual Property Office as we discuss tips to protect your brand from counterfeit and illegal products.
What Makes a Brand Resilient?
As fraud proliferates brands must practice diligence in protecting their intellectual property. Learn what makes a brand resilient.
Defending Brands—New Realities, New Partnerships
As technologies innovate, so do bad actors on the web who conspire to harm your brand through piracy, intellectual property infringement, and product counterfeits.
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